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Excel4Marketing Toolbox includes one-page marketing dashboard report in Excel.
This product allows you to simplify your marketing reporting and analysis by
creating professional dashboard report with excellent print quality and highly
effective design. Discovering key marketing issues is easy when you see
everything you need on one page. Improve your business focus by continuously
tracking and managing all marketing activities and metrics. Every marketing
manager needs well defined marketing management performance system. You can
customize this marketing dashboard product for excel with your own metrics.
Frequently used marketing metrics: overall revenue/sales, revenue per
customer, revenue per product/service, revenue per region, revenue per market
segments, market share, profitability/margin, revenue with new customers,
revenue with new products/services, customer loyalty , customer satisfaction,
referrals, customer complaints, customer survey responses, top and bottom
customers/accounts, quality of customer service, promotion/advertising cost,
promotion/advertising effectiveness, sales force performance, online leads
generation, customer lifetime value, customer retention rate, customer
acquisition rate...
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