Ansoff Matrix

Ansoff Matrix Analysis in Excel

The Ansoff Matrix tool is used for planning and analysis of business growth and development alternatives. This Ansoff Matrix considers the existing and new markets as well as the existing and new products and services as a potential for business growth and development.

The Ansoff Matrix has four quadrants:

(1) Business Growth with Existing Products in Existing Markets. This approach is Market Penetration approach where the business is growing with its current product / service offerings in the current markets.

(2) Business Growth with Existing Products in New Markets. This approach is Market Development approach where the business is growing with its current product / service offerings in new markets.

(3) Business Growth with New Products in Existing Markets. This approach is Product Development approach where the business is growing with new product / service offerings in its current markets.

(4) Business Growth with New Products in New Markets. This approach is Diversification approach where the business is growing with new product / service offerings in new markets.

Excel4Marketing Toolbox allows marketing managers to plan, analyze and develop balanced business growth through each of the four quadrants in the Ansoff Matrix. Based on your excel data this tool creates charts automatically in each of the Ansoff Matrix quadrants and clearly shows the current and future growth alternatives. With a click of a button in Excel you can create your Ansoff Matrix analysis and presentation.